Company culture has become an integral part of business and affects nearly every aspect of a company. Having a healthy company culture can drastically improve employee satisfaction and play a part in recruiting top talent. According to research, 94% of executives and 88% of employees believe a distinct corporate culture is important to a company’s success. A healthy company culture can lead to many benefits including:
People want to work for companies with a good reputation from previous and current employees. When employees have job satisfaction and loyalty, it shows potential hires that they will have a good experience working there.
- Employee Loyalty
Positive culture also plays a part in retaining top talent. Employees are more likely to stay working for a company that treats them right and makes sure that they enjoy going to work every day.
- Job Satisfaction
Employers who acknowledge their employees’ achievements and make them feel important will see an increase in their employee’s job satisfaction. When employees feel appreciated and needed, they will have positive attitudes and dedication towards their company.
Positive culture facilitates social interaction and open communication. If there is a positive company culture, employees are more likely to come together as a team.
- Work Performance
Employees tend to be more motivated and dedicated to companies that invest in their happiness and well-being. This often leads to higher productivity rates.
A few steps to creating a healthy company culture are
1. Define Your Culture
Building a company culture, doesn’t mean employers should re-do what their company currently stands for. Decide the values and elements that are important to your company and make sure all employees know these. Include your employees in a conversation to gain insight on the way your workplace is perceived and learn what changes they are wanting in your current culture. Then discuss ways you can improve your company’s culture.
Once you have the culture defined, take action to ensure that the necessary changes are made to actually live your culture and lead by example.
2. Reward and Recognize
Showing your employees genuine appreciation for their hard work makes them feel valued and respected. The feeling of appreciation is critical for employee satisfaction and performance. When employees feel appreciated by their employers, they will foster a sense of appreciation for their coworkers as well. Creating an environment where employees feel appreciated can be done by:
- Verbal Appreciation
Tell your employees when they do a good job. Employers tend to forget to praise their employees, especially when they are consistently doing a good job. Another way to effectively show appreciation is to simply thank them. Letting employees know that you are thankful for their consistency and hard work when it doesn’t involve a specific project or action shows them that they are an important factor in the company’s success.
- Notes of Gratitude
Every time an employee receives a review from a happy customer or was helpful in a customer’s experience with your company, write them a personal, handwritten note. Having a physical message of appreciation is a good reminder to employees that they are doing a great job.
3. Increase Social Interaction
Employees spend at least 40 hours a week with their colleagues, so it is important to give them the opportunity to get to know each other. When employees barely know their colleagues and rarely interact, company culture can’t grow. Implementing out of the office events gives employees a chance to bond. Employees that have a strong bond will feel more comfortable working as a team and asking each other for help. A couple out of office events could be happy hour, game nights, team meals or volunteering.
4. Promote Self-Care
In today’s society, there is a thin line between work and personal lives. Companies that genuinely care about their employees’ health and happiness and empower them to be their authentic selves are highly desirable. This not only shows that the company invests in their employees, but they trust them to do a good job. Companies that place focus on their employees self-care tend to have motivated, loyal and happier employees. A few ways your company can promote self-care are:
- Office gym or reimbursed gym membership
- Flexible work schedules
- Work from home options
5. Emphasize Purpose
Help your employees see the bigger picture. It’s easy for them to only look at their immediate to-do list and not understand the greater purpose they are serving. In order to have job satisfaction, a majority of employees crave meaning and purpose in their work. Give employees a specific example of how their roles positively impact the company and its clients. When an employee sees their overall value in the company, it establishes a sense of pride and importance.
Is your company culture the best it can be? MJ Executive Consulting can help identify internal culture issues and define your company’s mission and goals. We then work with you and your team to create and manage the tactics and goals necessary for success.